Taher Roushandel arabtani; kobra Samadi; saeid ghanbary
Abstract
The growth of millions of online consumer users and the efforts by media owners to attract their attention to the web have highlighted the need to test the usability of the news site. This research was conducted with the aim of evaluating and comparing the usability of the "BBC Persian news" websites ...
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The growth of millions of online consumer users and the efforts by media owners to attract their attention to the web have highlighted the need to test the usability of the news site. This research was conducted with the aim of evaluating and comparing the usability of the "BBC Persian news" websites and the "Islamic Republic of Iran News Network " using a survey method. The statistical population of this study was from the students of the academic year 2016-2017 of Tehran University. 201 of them were selected according to the Cochran formula as a sample population and through multistage cluster sampling for participation in the research. The "semantic difference" technique was used to investigate the purpose of the research and data collection was done using the QUIS standard questionnaire based on the Azgood spectrum. The findings of this study showed that, from the sum of usability privileges, The "Persian BBC" is 71.42% and the "Islamic Republic of Iran News" Network is 48.48%. Also, respondents' opinion in the six sections, "The overall feeling of the site", "terms used and provided information", "learning", "website capabilities", "linking the site with the user" and "page page", indicate the success of the "BBC" website compared to the website of the "Islamic Republic of Iran News Network".
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saeid ghanbary; Soodeh Javadi; davood abdollahi
Abstract
Target: Since today, religious content has been widely disseminated on the Internet, and the audience is using it according to the style of their media consumption, this study aimed at studying has been various components on the consumption of religious content based on the concepts of active audience ...
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Target: Since today, religious content has been widely disseminated on the Internet, and the audience is using it according to the style of their media consumption, this study aimed at studying has been various components on the consumption of religious content based on the concepts of active audience approach and the theory of Uses and Gratification. Method: This research was a questionnaire in terms of method, survey and data gathering tool. The mean reliability coefficient of its indices was estimated as 0.76 according to Cronbach's alpha. The sample size was estimated based on Cochran formula 384 and the required information was collected from 385 people by cluster sampling. Findings: The findings of this research showed that there are a direct and significant relationship between the components of answering questions, eliminating doubts, quality of family education, easy access to the media and raising awareness with the amount of religious content consuming. In this regard, based on regression analysis, the components of easy access and awareness raising Arrangements have the most predictive power of the dependent variable.
